![]() Neilson, and Jaime Estupiñán (2017): 10 Principles of Organization Design Gartner (2017): 8 Dimensions of Business Ecosystems Bob Lewis (2017): 9 Warning Signs of Bad IT Architecture Sasha Aganova (2017): A Great Work Culture Demands More than Fixing Bad Processes Seyran Ghahramany Dehbokry (2017): Business architecture reference model (BARM) for small and medium enterprises (SMEs) Andy Neely, Florian Urmetzer, and Veronica Martinez (2017): Business Ecosystems: Towards a Classification Model Miklos Dietz, Nicolaus Henke, and Venkat Atluri (2017): Competing in a world of sectors without borders Craig Resnick (2017): Creating Modern, Open Enterprise Architectures in the IIoT Age – Part One Marc Wilczek (2017): Crossing the chasm: How to operate containers and microservices at scale Julie Goran, Laura LaBerge, and Ramesh Srinivasan (2017): Culture for a digital age Mark Samuels (2017): Digital transformation: Why the future is looking bright for CIOs Matti Kemppainen (2017): Digital twins – a new standard in industrial production Jeanne Ross (2017): Don’t Confuse Digital With Digitization Joe McKendrick (2017): Enterprise architecture and business planning: now joined at the hip KPMG (2017): Enterprise Architecture: The Scarce Skillset in Big Demand Jake Thorold, Jeff Masters, and Rowan Conway (2017): From Design Thinking to Systems Change INCOSE (2017): Guide to the Systems Engineering Body of Knowledge (SEBoK) WSJ (2017): How Budget Carriers Transformed the Airline Industry-in 14 Charts Kevin Casey (2017): How to make the case for microservices James Governor (2017): IBM Watson IoT and the digital twin. ![]() Rafael Reif (2018): How to survive the Fourth Industrial Revolution Shailesh Joshi (2018): In the Age of Digital Disruption, the Role of Enterprise Architect is Pivotal Microsoft (2018): Microsoft Azure IoT reference architecture Kevin Whitaker and Martin Reeves (2018): Reinventing the Enterprise – Digitally Andreas Behrendt, Raphael Rettig, Richard Kelly, and Sebastian Stoffregen (2018): Taking digital manufacturing to the next level Charlie Osborne (2018): The rise of the Digital Twin: Why the enterprise needs to take notice Klaus Schwab (2018): The urgency of shaping the Fourth Industrial Revolution George Lawton (2018): Using digital twin technology to simulate IoT Bhushan Sethi, Gary L. Suer (2018): Enterprise architects as digital transformers L. Kane, and Natasha Buckley (2018): Coming of Age Digitally: Learning, Leadership and Legacy Myles F. (2020): MIT expert recaps 30-plus years of enterprise architecture Meredith Courtemanche (2019): Continuous architecture combats dictatorial EA practices World Economic Forum (2018): 5 ways the Fourth Industrial Revolution transformed 2017 (and 5 ways it did not) Daniel Küpper, Jan Schlageter, Jonathan Van Wyck, Kristian Kuhlmann, Markus Lorenz, Olivier Bouffault, Sebastian Köcher, and Yew Heng Lim (2018): AI in the Factory of the Future: The Ghost in the Machine Anh Nguyen Phillips, David Kiron, Doug Palmer, Gerald C. Try doing some A/B testing with different user flows to see what works best for different types of users and validate your conversion funnel.Listed by publishing year. ![]() So, the next step is building wireframes and prototypes and testing your conversion funnel out with real users. Visualizing the conversion flow in context will help you understand how best to guide your users. Optimizing the conversion funnel is the key to making sure users convert and return to your brand. ![]() Conversion funnels help to align user needs with business objectives, for value all-round. Once you’ve got a good idea of your user flows, you can start to map them to conversion funnels. Does the user have enough information to accomplish the task?.Are the steps in your user flow going to help them or discourage them from progressing?.It’s got all the elements you need to sketch out your user flows, with the added bonus of making your future designs quicker to build up.įor each user flow you define, ask yourself the following questions to ensure that your flow is on the right track. You can do this on paper, or if you’d prefer to go digital, why not try out Justinmind’s sketching UI kit. Then, you should start to sketch out each user flow for each target user group using user flow tools.
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